Some thoughts on finding potential, future customers. If you’re selling something, you have a sales pipeline. This pipeline is a metaphoric representation of the stages your customers go through up…
Think of your eyeballs
By which I mean thinking about who your audience are. One of the most difficult challenges in marketing, is growing an audience. I recently wrote If you build it, they…
My guide to networking
As in meeting people. Not routers, switches, IP addresses and stuff. I mentioned in the previous post about sales and marketing, that networking is an easy initial step. I have…
If you build it, they won’t come
2017 is the time for you to get better at sales and marketing. A lot of people that read this blog and/or follow me on Twitter are likely involved in…
Finding your feet in social media
My opinionated beginners guide to social media Digital people love social media. Long before celebrities got on board, Twitter’s popularity started with swathes of tech and startup enthusiasts finding a…
Stop forgetting your CTA
A favourite acronym of digital folks is “CTA” which stands for “Call To Action”. It’s not a technical term, rather a business one. It’s been used in marketing for decades…