We all say it.

But what we’re actually saying is “That’s not high enough on my priorities list”. Which is fine, if you’ve actually thought about things in terms of priorities instead of simply defaulting to time availability. Anyone can (and everyone does) fill their time with “stuff”. But that stuff might just be the easy stuff, the stuff that shouts the loudest, the stuff that makes me most comfortable, the stuff I think someone else wants me to do…

Do the stuff that is most important to you and that will get you where you want to be.